Supporting team and website don't say anything about the quality of the surgeon. How nice they are or how quick they respond to your questions: nothing of that is of any importance when it comes to the outcome of the surgery. Qualified assistant that has a very good eye for aestethics: yes, very important. All other things, for example how nice the surgeon is, or how beautiful the building is, may seem very important for patients, but it's a pitfall.
Other things that aren't really important or have almost no value:
- Online reviews (zero importance; many fake reviews; one bad review might kill the reputation of a surgeon while having done many other succesfull procedures).
- Many online articles (that's theory, only practice counts)
- A surgeon talking about his knowledge (everyone can do the talk. You can be a very good talker but a bad surgeon. Technical skills in practice = only thing that counts)
- Online results (surgeons post their best results)
Only hard proof might give clues:
- in office results (ask as many as possible)
- other patients' experience and results
- experience. How much experience does a surgeon have with that specific procedure?
- perfectionism (very difficult to know if a surgeon is a perfectionist, but there are 'certain clues'
- how many patients? Too much patients = less time for you. Too little patients: there might be something wrong?
- how good is his assistant? (We don't know) Does this assistant has to prove himself?
Honesty might sometimes be a factor that's correlated with quality as well.
There are also alot of factors that unfortunately have to do with luck:
- Technical unexpected difficulties during the surgery that hinder the surgeon achieving the 'ideal' result
- A surgeon having a bad day
- Encountering a surgeon during a certain period of his life when he lost his passion
And many other factors of luck.
You might get better results when something is 'at stake' for the surgeon, if he has to prove himself for somekind of reason. The more time someone spends on you, the better the results (usually). That goes for every service. Time = quality for you, time = costs for the surgeon. Are you a special client or just a number?
Money doesn't do the trick. You could offer a surgeon more money, you won't get better results. Money never does the trick. Offering more money is a sign of weakness.
The problem with consumers in general is that they look at all the wrong signs when choosing a service: online reviews (highly manipulated), how nice employees are ('she's treating me nice, it must be a good business'. Really?), the website (superficial stuff, it's very cheap to build a fancy website), the building (there's no correlation between how nice a building looks and the surgeon's skill). All these kind of stupid, superficial stuff.
That being said, there's never any guarantee you get the results you want, even if all signs are good.