Models typically don't have beautiful faces. The whole idea behind modelling is that the person's body should not distract viewers from the clothes they're wearing, as their job is to show off the clothes. They don't employ people with a face or body that would attract viewer's attention, no matter how handsome / beautiful or 'hot' the person is. They want tall, lean people with a certain type of face - nothing stands out, no unusual nose, teeth, eyes etc. A lot of average people are much more attractive in real life than models, it does not mean anything about attractiveness that someone could not get a job as a model. For the record, I'm pretty sure OP could be a male model if he wanted to, if he has the height and physique for it (which is actually much more important for modelling than the face).
Totally disagree. In general, models are selected to be models because they are highly attractive in face and body and would be considered 'beautiful' or 'extremely handsome'. They are 'off the charts' in the looks department in terms of standing out from 'average' and that includes their faces. Also, agencies like it when they have a minor flaw or something unusual to the face when the whole gestalt gives them a 'striking' appearance or yield a dynamic element, all of which adds up to highly attractive.
THAT'S the very thing that ATTRACTS people to the designer clothes they're sporting, beauty, grooming product or whatever. It's their good looks that basically sell the products they are modelling. If it were really a thing as you say where their body or looks should not distract the viewer from the clothes they're wearing, the cloths could be put on mannequins or shown on hangers with no model.
It's all part of SUBLIMINAL ADVERTISING where the product they are selling is SUBLIMINALLY associated with the striking looks of the models. On a subconscious level, the average person wants what the model has--the looks--and that is a BIG FACTOR in people buying the products. It because they associate the product with beauty. These people would look good wearing a burlap flour sack.
For the most part, as to the face of a MM, it's the EYES that are the deal maker with the modeling agencies; the horizontally wide and vertically narrow eyes where rest of bone structure is a frame for that.