Social media means more photos of your face online. Alas, the nose has a huge (pardon the pun) effect on photogenicity. Smaller noses photograph better. The trouble is that there is a limit to how much smaller the nose can be. Often the nose is too long and there is no way of changing that, yet surgeons still operate... and re-operate... and re-operate. Width is more controllable, but even this has limits. I wish I could find that photo of 3 identical triplets I once saw... which as often is the case, still had significant difference. In their case, it was the nose - from average, to big, to big and bulbous. The difference was mainly in the width and fleshiness. The brother with the biggest nose looked the worst by far, yet I don't see how his nose could have been significantly narrowed. Furthermore, the face is all about proportions. Taking away something in one dimension makes the other dimension look bigger. For example, all surgeons love to take down dorsal humps, because it's easy. But if the nose is long to begin with, it will look even longer after the dorsal hump is gone. Ditto if a big long nose is narrowed - it will look longer. Furthermore, proper rhinoplasty is not about simple destruction and removal. It's actually reconstruction - good surgeons will use a lot of cartilage grafts to reshape the nostrils, the tip. I've heard that while this stuff looks alright in photos, IRL those grafts look glistening and fake.
tldr; just because something can be done, doesn't mean that it should be done. Most rhinoplasties are unnecessary and in the case of someone with a long nose - can be downright detrimental.