CW rotation brings the rear of the maxilla up, CCW rotation brings it down. By itself, it does nothing to the face. If you have a posterior open bite, then it could close that bite. The more interesting case is when you have a normal bite. In that case, moving the maxilla like that also typically results in moving the mandible the same amount to maintain occlusion. In that case, CCW steepens the jaw line while CW lengthens it. The fulcrum is the upper incisors I believe so the chin projection will be a tad more forward with rotation resulting in a slight shortening of the lower 3rd. In long faces, because excess horizontal growth was vertical instead a sliding genioplasty may also be necessary to make you really normal, though under 3mm isn't detectable by others.