HA paste will never give sculptured masculine cheekbones that a lot of men want, nor will any paste, filler or soft form of augmentation.
Some men look good with more feminine, rounded nondescript shapes... and that's fine but currently that's pretty much ALL the market caters for, I would argue that is through ignorance and lack of skill.
The top implant surgeons in the US can provide the high and sharp cheekbone shape but the problem is that they use artificial materials which will always lead to resorption of the underlying bone.
For me, at the moment cartilage really is the best tested material on the market due to the fact that it doesn't cause resorption of the bone beneath it, the infection rate is low and it is natural so your body isn't exposed to toxins.
The problem is, of course, that cartilage can resorb and to what degree is unpredictable.