Well, you certainly do sound like an apologist for him. As the mod of this board, I'll say he participated under the name 'ortho expert' or something to that effect. Account out of his part of Australia with constant links to 'Profilo' videos. A poster called 'ortho expert' posting links to Profilo and posting from his part of Australia was sufficient enough. Unlike you, he didn't disclose his affiliation to himself or to Profilo. But good if you learned a lesson not to present as he did and disclosing which IMDO maxfax you are.
His IMDO videos are full of subterfuge, not making it quite clear that IMDO is best aimed during GROWTH STAGE. Hopes of it working as an isolated procedure is what brings in the consults about it. Fat chance adult consults about it will resolve in option for IMDO 'only' as can be offered to kids, adolescents, teens in growing stages in the absence of additional surgeries to go with it .
You say IMDO is better for 'young adults', less risks than BSSO. Well ya, less risk than needing to get a BSSO in later life for jaw retrusion when the GROWTH STAGE has passed. So, what's a 'young adult' and why not use the term 'during GROWTH STAGE' instead? Term 'young adult' avoids using terms like 'teen' where it's just clearer they are in growth stage.
You admit, younger people as those in the GROWTH STAGE will get more out of this and those past that can have it
with OTHER surgeries. But consider, this board's main population is OVER 18, past the growth stage and for the most part curiosity about IMDO is with hope they can have this as SOLE procedure. So, I tell them it's highly unlikely someone in their 20's or so will be offered the IMDO INSTEAD of a BSSO and the consult they go on hoping they can get that only (as a kid could) will resolve to being suggested OTHER surgeries.
So, tell me, how likely is it that say a 20 year old or someone passed the growth stage wanting say, a 5-7 mm advancement will be offered by you and your associates IMDO only? OK, you could say, it depends. So straight out, what percentage of ADULTS, those PAST the growth stage are given IMDO only?
Now again the board is aimed at at least over 18. But better if they are over 20. They are not candidates for the max benefits IMDO yields to those in the growth stage. So, my question as the mod (and the one who critiques your associate) is: 'Shouldn't these ADULTS past the GROWTH STAGE be told IMDO as sole procedure to advance jaw is unlikely to be the 'fix' for them as it would be for a kid?' Well I don't see the IMDO promoters telling them straight out. Telling them straight out would cut down the consults about them when those consults could lead to telling them they need other surgeries either instead or with and all because the HOPE of IMDO ONLY is used as kind of a marketing carrot.
Now IF this were a board where PARENTS of CHILDREN were the main population, then IMDO as sole procedure in early growth stages INSTEAD of EXTRACTIONS to push in their faces to get 'bite right' would be fine. They certainly would not be told to have their kids get extractions and their faces pushed backwards instead of IMDO. But again this a board of population too late to have IMDO only. I just don't think that the lure of imdo 'only' --and they do think it's a possibility when they read marketing material that doesn't tell them straight out it's mostly beneficial for those in growth stages, ie children, adolescents and teens--should be used for consults where the consults are going to suggest other surgeries.
Then we've had posters on here saying they consulted with an Australian doctor and they relay he scared them by telling them they 'needed' this or that and if they didn't have the procedures suggested there could be health consequences. Although they avoided naming the doctor, I guessed it right who it was.
Then the TRADEMARK procedure doesn't sit right with me. I have more respect for doctors who share technique in medical venue than those who TRADEMARK it. This is something OTHER doctors COULD do but if they use the term; 'IMDO', he's got a TM on it. So, unlike a 'BSSO' or a 'Lefort' or most other procedures in maxfax that are NOT trademarked, this guy has a trademark on his. A trademark is to BRAND. So inquiries and discussions about 'imdo' resolve to giving exposure to his brand. Posters don't realize this is a TRADEMARK thing because it sounds like a generic procedure. He's certainly entitled to trademark his procedure and pose what ever contingencies he wants to others who agree to his terms in exchange for calling what they do; 'IMDO'. But JFS doesn't want to be positioned to be a defacto 'brand buzzer' when the term 'imdo' is used. Imagine if someone trademarked the term; 'BSSO'. Thankfully, 'BSSO' is not trademarked. Each time the term is used, it's effectively a 'buzz' for his brand and given the history of his introduction and participation here why should JSF be defacto brand reps for him .
That said, in your opinion, what would be a good GENERIC term for a procedure that does the same thing that a variety of doctors could do WITHOUT using the trademark name?
To bad you never participated on any of the threads that were very informative. Just on this guy's.
Hello everybody,
My name is Sergio González-Otero. I am a maxilofacial surgeon in Madrid, Spain. I have been reading these forums from time to time, but I have increased the frequency of my connections lately as I have found that these forums are useful for me to learn what short of questions and concerns people have so I can address them during my consultations. I have even contacted some users in private to answer some doubts, disclosing from the very beginning who I was. I am not a good marketer though, maybe too honest. I agree with a lot of patients experiences here regarding orthognathic surgery and the overwhelming marketing process they experience. I do not agree with some of the advices done by experienced users here, although I thing a lot of the times they are correct from a theoretical point of view.
This is my first post. I do not like public exposure but I feel I need to participate in this thread as I read some mistakes, that were also repeated in previous posts talking about IMDO.
First of all, I would like to disclose that through my learning process about the IMDO protocol and my close relation with Paul Coceancig I have become friends with him. Paul has never asked me for money and has given me a lot of surgical and diagnostic tips. He has also given me some marketing advices, for instance advised me to register IMDO term as a trademark for Spain, so I did it. He also asked me to teach IMDO following his way, and to share with him my experiences so he could improve the protocol. I must proudly say that as a result of my opinions he has been able to modify it a bit so IMDO is easier for less experienced surgeons.
I have seen him consulting and in the operating theatre and,in my humble opinion, he has a deep understanding of the airway and the aesthetic issues in orthognathic surgery. The only thing he has asked me to do in return is to try to follow his protocol precisely, to keep it updated, and not use "IMDO" term if it is not his protocol what I am doing. No money was asked in return, no "franchise" has been made as stated in other threads. I am in contact with other surgeons of the group and their experience is similar. It can be inferred from his YouTube videos he is very good at marketing and explaining his point of view about facial skeletal surgery and custom implants. Some prospective patients might not like it, but everybody is free to choose their surgeon and ask for second opinions, aren't they?
Disclosures done, I wanted to say the following:
It is also obvious, from his YouTube videos (the IMDO playlist today has more than 21 videos) and in a free PDF article you can download from Paul's Linkedin profile (and more information available online, it’s stated in my own website, although it's is only in Spanish) that IMDO is a surgical procedure, even for teenagers. Yes, it is jaw surgery. Yes, we operate from age 12. It is mandibular distraction, it is even in the name of the procedure, Intermolar Mandibular Distraction Osteogenesis. Nobody is saying this is not surgery, nobody is hiding anything. It is quite clear, I suppose. Maybe it is not specified in every video... I don't know... but it is not hidden information.
In my humble opinion, IMDO is THE way to increase the size of a small mandible. It works (and has almost the same limitations) in adults the same way it works in teeenagers, although the procedure is much easier, better tolerated and risks are lower within younger patients. And benefits are more if done at earlier ages, not only from a social point of view but also from a health point of view, as correcting earlier a skeletal class II (better said, mandibular hypoplasia) implies also an earlier correction of the airway, posture and TMJ disfunction risk related to this problem. We do not advise to do IMDO in patients over 40-45. A lot of times genioplasty is done along with IMDO. Sometimes IMDO is combined with surgical procedures in the upped jaw: the older the patient is, the more probability of requiring these done. In younger patients these procedures are not usually necessary, as we can expand the upper jaw without surgery, specially now with MARPE. Personally I advice to use MSE (Dr. Moon expander) even in kids, I am quite happy with its outcomes.
In my opinion, IMDO is better than BSSO for young adults with small mandibles wanting to get a better result, lower the risk of numbness/paraesthesia of the lower lip, chin and teeth, widen the mandible, have a perfect mandibular contour (no risk of palpable or even visible notches), avoid dental extractions because of having not enough bone for having all the teeth erupted and I never occlusion , widen the UPPER jaw more than with BSSO, but of course, also willing to accept its postops (plural, as we must remove the distractors, that is another procedure), other risks, maybe other procedures and, of course, its costs.
By the way, while searching "IMDO" in these forums I have found a previous message saying that Paul Coceancig wrote in these forums under a fake account. I have spoken with him about it and he swears he has never done that and in fact he is hurt about those apparently false accusations.
Kind regards.