Last night I had a long conversation with SJ about this situation.
I tried to be logical with him last night and asked a few simple questions.
In short, I asked for the doctors names who are performing the cephs. He wouldn't provide any names.
He went on to say this:
More power to the brand? Odd. I'd think naming good doctors doing cephs would give more power to a brand than anything else.....
Maybe he jobs out to a company with software to do cephs.
It's possible to purchase ceph programs where if you know the points you can do it yourself or if you have high volume of cephs needing to be charted out, the company will do that for such clients.
["Optimize your time!. We have a group of high level specialists ready to trace for you, given you the best results in the shortest time."]
In turn, it is possible for someone using such a program/service to claim; 'doctors do the ceph analysis'. Could be an assumption where the 'high level specialists' doing the tracings could be doctors. Here is example of how such a claim could be made in absence of providing names of 'doctors' who do them:
For example, 'EASY CEPH'. Very inexpensive service with Platinum plan where if you got 80 cephs for the company to do this for you it's only $12 for each one.
This particular service might not be the one used. Just pointing out there are services one can 'job out' to where there are people who know where to put the points for the program to generate a bunch of different analysis options for the cephs.
Here is an example of a program one can purchase for cephs. Now if you know the landmark points, it can be a Do it yourself deal where after the points are ID-ed, program will draw connecting lines and churn out a bunch of different analysis measures of any system you want to use; Witts, Steiner--what ever--there are many.
For those with say a VOLUME of X rays on which the points and lines need to be charted out so the ceph becomes a ceph analysis, the company offering the software can do that for a client with high volume of cephs needed to charted out.
EASY CEPH tutorial:
http://www.easyceph.com/en/learning.phpPRICING:
http://www.easyceph.com/en/pricing.php